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12.06.58
 
ҤЪѹ Դ˹ѧ ط ҧ觢ѹѺʶҹóԡĵ ͺʶҺѹ֡ҷǻ
 
        . 㨪ҭآԨ ¡ҤЪѹ Сú ѡ ͧԵԡ ѡɳ ˵ҹ ش ا ѭ ɰ Ѱó ѵԭ ǧԾ ǡ Դ˹ѧ طͧ ù áõҴ ҧ觢ѹѺʶҹóԡĵ : Effective Corporate Communications, Brand and Marketing Communications Strategies in Crisis and Vibrant Competition ѴӢ ҤЪѹ ҹԪҡоѲҡôҹ֡ 鹤 Ԩ ͡ Ԫҡ 駴ҹüԵ ҹ ͡ԨҧԪҡõҧ ʹѺʹعԪҪվ ûЪѹ ;Ѳҹѵ ͧ 駵ԪҪվҤѧҡ觢 ͻªԴ 㹻дѺҡ ˹ѧʹѧ ͺѺʶҺѹ֡дѺش֡ҷǻȷԴ͹ҧҹʵ ûЪѹ ֧ҢҷǢͧ Ѻʹ㨷öͺ ٹ˹ѧͨ ˡóҹԷ¡ا෾

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˹ѧ طͧ ù áõҴ ҧ觢ѹѺʶҹóԡĵ Communication Book ӴѺ 3 ͧҤЪѹ Ǻҡçسز мջʺóǴǧ ûЪѹСõҴ º ͧ ·ȹ ʹó֡ҷѹ ҷǢͧѺôԹҹҧҹù Ҿѡɳ ҧѡҪ§ͧ㹻Ѩغѹ ҡѡ¹Ѻԭ ҷ IO : INFORMATION OPERATIONS Ժѵԡʹ ط÷ҧʶҹóԡĵС觢ѹͧŢÔ (. 㨪ҭآԨ) ͅ ù (ҤԵ áѲ) ѺԡѴùҹҡҷѧջԡ : Instantaneous Culture and Contemporary Brand Communications (ԵԾ ൪ ķപ ԻС) ҧҧä ѹĵԡԴѺ˹Ҩ : Creative Communication is necessary to keep up with Multi-screen Exposure Behavior (.Ż ŨԵǧ) COMMUNICATION STRATEGIES FOR CUSTOMER : AN IMPORTANT ISSUE FOR SUCCESSFUL BUSINESSES (. Թѵҡ) طͧ ù áõҴҧ觢ѹѺʶҹóԡĵ (о ) ѵҧҾѡɳФ١ѹͧԷ¼ҹѧ͹Ź (Ѱó ѵԭ) ûѺǷҧҹЪѹ áõҴ ؤõҴ 3.0 (Ѫ ҵٻdzԪ) ԡĵԡõҴ駹سǨվͧѧ (þó ѭʹ) §ҹеǷǹ .. PR Ѻ REFORM.. ѺԴ͹ ѲҡâͧǴǧá ҧԧ 鹤 ֧ѧйʵ ʵ Ū кøáԨ ʶҺѹдѺش֡ ͧ͢ Ū ֧㹡ԨԪҡ÷ ¤ਵ ͧҤЪѹ ҹԪҡоѲҡôҹ֡ 鹤 Ԩ ͡ Ԫҡ 駴ҹüԵ ҹ ͡ԨҧԪҡõҧ ʹѺʹعûЪѹ § Ҿѡɳ ͡ѡɳͧ ʹʶҺѹѡͧ



 

 

 

 

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