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ҤЪѹ 㹧ҹ REPUTATION RISK & CRISIS COMMUNICATION STRATEGIES
 
        . 㨪ҭآԨ ¡ҤЪѹ ¾ Latest Key Reputations Risks, Challenges and Issues Confronting PR Organization Today through the Complexity of Social Media Evolvement & External in Post Economic Crisis 㹧ҹ REPUTATION RISK & CRISIS COMMUNICATION STRATEGIES THE EXECUTIVE ALLIANCE

        㹡Ҥ駹 繡úẺ֧֡˵ءóӤѭռšзͪ§ͧͧ ʶҹóԡĵ㹻еҧ ֧繷觼šз͢Ţâͧͧҧ 2011-2012 ͧͻԹ§ͤǺʶҹó ҡѨ¹͡ ҹͧ͡ ֧͹Ź ¸ҵ ͧҧ Trustworthiness : ҧ ҨԴҡʺóԴµçѺ Brand ҡй Ѻ ҡ㨡 / Believability Ͷ ԴҡҧѺ ¢Ţ ŨҡûԺѵԷҡ / Image Ҿѡɳ ԴҡҧѺ ª§ õ سФӤѭ Relations ѹҾ Դҡҧѹ ǹ ѺСʴ еҧ 繵


        Ӥѭͧú Ƕ֧ Brand Reputation ºѺ§ͧ Brand ǧêԵ з͹֡ͧѧ úê§ͧͧõͧСͺǹӤѭǹ ʶҹҾͧͧ / ԸմԹõͼǹ / ѺԴͺͧյѧ/ áзӷҹҢͧͧ/ ûԺѵ ǷҧôԹҹͧԨ͹Ҥ/ ͧͧù 㨢ͧҸó Ѻʹҧ觷駷繼дѺ٧ ˹§ҹطʵ çҹؤ ͧ ҡҤѰ ҤáԨ͡Ң ʶҺѹԹ ѧҹ úԹ ѧѾ ç ʶҺѹ֡ Թػ صˡҹ¹ 繵

 

 

 

 

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